In Focus
January 23, 2012 • EDUCATION THROUGH A LIVE, TELEVISED PHONE BANK
To spread the message about radon, WGAL TV – a local Lancaster and Harrisburg, Pennsylvania news channel – and the Pennsylvania Department of Environmental Protection (PA DEP), Bureau of Radiation Protection, Radon Division organized a phone bank of radon experts to answer viewer call-in questions during a live on-air broadcast.
The day prior to the phone bank, Susan Shapiro, a reporter for WGAL, did a broadcast news story related to radon. She interviewed a Lancaster family with high radon levels who subsequently mitigated the home, and she also interviewed a representative of the PA DEP Radon Division who provided general information of radon in general and some specifics of local occurrences. The purpose of these broadcasts was to showcase real life stories to impact the viewing audience enough for them to take action.
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