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Read 2011 NRAM Stories and Submit Your 2012 NRAM Event!

Each year, the Nevada Radon Education Program tries new radon outreach ideas for National Radon Action Month. Its most successful idea this year was the creation and use of a 40-foot street banner in two different locations during January. The banner was hung over a major highway thoroughfare in Gardnerville (Douglas County) during the first two weeks of January and on the main street in Nevada’s capital – Carson City – during the last week of January.

The street banner, which cost the Program an initial expense of $750, will surely pay off as the Program hopes to use the banner for years to come. The 3-foot by 40-foot vinyl banner was created with specifications determined by the two cities' governing entities.

The street banner proved to be a success. From January through March 2011, more than 400 radon test kits were requested in Douglas County and more than 50 test kits were requested in Carson City as a direct result of the street banner and the publicity that it garnered. The Program was able to link the increase in test kits to the street banners through a brief questionnaire and receipt that people coming to the Cooperative Extension offices for a radon test kit were asked to fill out. One of the questions on the receipt asked, "How did you hear about radon?" During the time that the banner was hung in both cities, the overriding answer was "street banner." "Street banner" was submitted as an answer even through March, long after the banners had been taken down.

An added bonus in terms of promotion and marketing for the street banners was a newspaper article published in Douglas County's major newspaper, The Record-Courier. The newspaper published an article on Jan. 7, titled "Welcome to Gardnerville, Test for Radon," which also included a photo of the street banner.

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User photo for: HomeMD Inspection Services

Congratulations to the NREP on another successful event during Radon month!

As a RMS (Radon Measurement Specialist) and Home Inspector in Kentucky, we are implementing our $50 price reduction on our radon testing service. In years past, we would do a lot of educational presentations and lunch & learns at real estate offices regarding radon during November and December. This is usually our downtime of year and it gives us an opportunity to network with the real estate agents and let them know about radon and that January is the month for testing their home as well as their clients new homes.

In conjunction with this marketing, we will launch our first radon blitz contest, via all our social marketing connections. Basically every home tested in January will receive the $50 savings on the testing and any home testing higher than 4 pCi/l will be placed in a drawing to receive a radon mitigation system for their home, ($1,200 Value). This will be our first social media contest and we think it will get people to test their homes, new ones as well as their current ones. Our only cost is some upfront web work to setup the contest and the cost of the mitigation system to the winner.

We'll be sure to let you know how it went once the smoke clears after January.

Robb Johnson
www.HomeMD.com