Minnesota Department of Health Distributes Test Kits Locally
For the past five years, the Minnesota Department of Health (MDH) has generated radon awareness by providing test kits to local public health and non-profit organizations. This year MDH outdid previous efforts as they were able to distribute 8,250 short term radon test kits throughout Minnesota!
Using State Indoor Radon Grant (SIRG) funding from EPA, MDH shipped radon test kits and outreach materials to partner organizations in approximately half of the counties in the state. MDH partners then distributed the kits to local residents using the outreach materials to raise awareness in their communities. Partners were able to sell the test kits to generate revenue and cover their staff costs for this effort.
After distributing the radon test kits and materials, MDH conducts outreach to support its partners in raising radon awareness and increasing test kit use. This outreach consists of developing press releases, conducting media interviews, purchasing advertisements about radon awareness, and obtaining booklets, bookmarks and post-it notes.
To evaluate the effectiveness of their marketing efforts, MDH staff tracked web hits, made phone calls, sent emails, and monitored radon test kit use and mitigations. The large media attention received this year also helped the State Legislature pass the Radon Awareness Act!
To find outreach materials such as templates for writing press releases or tips for pitching a radon story, visit the Customizable Radon Outreach Resources at: http://www.radonleaders.org/customizable_outreach_resources.