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Virginia Advertising Targets Areas Using Various Platforms

Contributed by Ryan Paris

From January through March 2019, the Virginia Department of Health Indoor Radon Program is running a coordinated advertising campaign that will primarily promote the availability of radon test kits for only a $3 shipping fee. Virginia residents may order these kits directly from the vendor using http://www.vdhradon.org. The offer is being simultaneously promoted in several targeted areas of the Commonwealth with advertisements that utilize the following platforms:

  • digital phone pop-ups;
  • 30 second TV spots (attached);
  • billboards (see attached);
  • VDH website banner; and
  • Facebook, Twitter and other social media.

Additionally, a video announcement may be viewed at https://vimeo.com/318427469
The password is VADH. Please note that the video is proprietary and may be viewed but not used for promotional purposes other than by the Virginia Department of Health.

For more information, contact:

Ryan Paris
Radiation Safety Specialist and Radon Coordinator
Virginia Dept. of Health - Office of Radiological Health
109 Governor St. - 7th Floor
Richmond, VA 23219
Office: (804) 864-8150
Fax: (804) 864-8175