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Summit County, Colorado, Displays Radon Message on Buses

Information contributed by Maya Kulick and Dan Hendershott

In Summit County, Colorado, a message about obtaining free radon test kits was displayed on two buses that ran through the county and specifically several towns.

Summit County Public Health contracted with Street Media Group Advertising Display to display a vinyl advertising sign on a bus exterior and tail. The sign (dimensions of 21” x 72”) presented the message about free radon test kits prominently on the tail of the bus. The contract period was December 31, 2018, through March 24, 2019, and the messaging may have run a bit longer than that. The timing was to coincide with the beginning of Radon Action Month in January and continued for through three months total. The buses did not run the same route every day, and went through several towns and unincorporated parts of the county, including Breckenridge, Frisco, Keystone, and Silverthorne.

The towns and county are tourist destinations, but also have a significant local population. The outreach was targeted to reach people who had not been reached by radio and newspaper advertising.

This investment was made possible through the Colorado Department of Public Health and Environment grant funding.

For more information, contact:

Dan Hendershott, REHS
Environmental Health Manager
Public Health Department
Summit County, CO
(970) 668-4073
dan.hendershott@summitcountyco.gov
http://www.summitcountyco.gov

and

Maya Kulick, REHS
Senior Environmental Health Specialist Public Health Department
(970) 668-4072 f: (970) 668-4255
maya.kulick@summitcountyco.gov