by Margaret Henderson
Source: Poster - A Cost-Effective Approach: Using Social Media to Promote a Cancer Prevention Video, by Donna Branson, BA; Jeff Yancey, PhD, CHES; Garrett Harding, BS; and Wallace Akerley, MD, of Huntsman Cancer Institute, University of Utah, Salt Lake City. The posted was awarded best poster designation at the International Cancer Education Conference in October 2015.
In January 2015, the Huntsman Cancer Institute Patient and Public Education Department collaborated with the Utah Cancer Control Program, Utah Department of Environmental Quality Radon Program and other organizations on a radon awareness campaign. Three primary media platforms were used:
• radio advertising;
• website banner advertising; and
• Facebook boosted posts.